The Impact of Social Media Marketing on Brand Equity Considering the Mediating Role of Brand Experience and Social Media Benefits
نویسندگان
چکیده
Aims and Scope | Author Guidelines Current Issue Archive Indexing Editorial Board Contact Us Volume 5 12 2022 Title: The Impact of Social Media Marketing on Brand Equity Considering the Mediating Role Experience Benefits Author(S): Ghazale Asadi Damavandi; Reza Mohammadkazemi; Seyed Mojtaba Sajadi Corresponding Affiliation*: Faculty … Continue reading "Journal International Business Management (JIBM)"
منابع مشابه
The Impact of Social Media Marketing on Brand Loyalty
This article is "Retracted" at 2018/04/04 due to "Plagiarism" totally from "Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360."
متن کاملThe Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality
Background. The brand equity is raised as one key subject in founding the value creation for the brand. Nowadays, the sports managers are searching for creating a very powerful brand and favorable for their own organizations obtaining one long term and highlighting the consumers’ athletic experiences and the continuous relationship with them. Objectives. The purpose of this study was to focus ...
متن کاملimpact of media and non-media advertising on brand equity (case study brand pars khazar)
brand equity is one of the most important and best known in the field of marketing and brand concepts. each of marketing activities affects on brand equity and due to a variety of promotional activities they can be divided into two categories of media and non-media activities. brand equity is affected by its constituent per aker model and this is a test to find the effect of media and non-media...
متن کاملThe impact of brand equity on price premium, brand extension, brand preference and purchase intention
One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...
متن کاملThe Impact of Brand Equity on Brand Loyalty: The Mediating Role of Customer Satisfaction
The study investigates the impact of brand equity on brand loyalty with the mediation of customer satisfaction in restaurant sector of Lahore, Pakistan. The study uses seven dimensions of brand equity, which include physical quality, staff behavior, ideal selfcongruence, brand identification, life style-congruence, trust and environment. Questionnaire has been used to collect the data from the ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of international business and management
سال: 2022
ISSN: ['2616-4655', '2616-5163']
DOI: https://doi.org/10.37227/aricon-jibm-2022-11-6739